Lemon Cheeky

Upcycling Furniture Store Identity

For my final major project I wanted to create a brand to sell up-cycled furniture so I started doing my research in brand building and I started reading books so I could understand what a brand needs in order to be successful. I began to understand some of the marketing strategies such as positioning, target marketing and the analysis I’d need to do to introduce a brand to the market.

Then I moved my research forward to building the brand identity and these are the final designs of my brand, Lemon Cheeky.

The final outcome of the project was a plan on how to set up the business whilst shaping and building a design identity for it.


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