Lemon Cheeky
Upcycling Furniture Store Identity
For my final major project I wanted to create a brand to sell up-cycled furniture so I started doing my research in brand building and I started reading books so I could understand what a brand needs in order to be successful.
I began to understand some of the marketing strategies such as positioning, target marketing and the analysis I’d need to do to introduce a brand to the market.
Then I moved my research forward to building the brand identity and these are the final designs of my brand, Lemon Cheeky.
The final outcome of the project was a plan on how to set up the business whilst shaping and building a design identity for it.
The plan/research can be found here.
