Describe ‘Design Innovation and Brand Management’

Describe ‘Design Innovation and Brand Management’

Collins English Dictionary definitions:

Design: v work out the structure or form of (something), by making a sketch or plans; plan and make artistically; intend for specific purpose n preliminary drawing; arrangement or features of an artistic or decorative work; art of designing; intention, e.g. by design Innovation: n new idea or method; introduction of new ideas or methods Brand: particular product; particular kind or variety; identifying mark burnt onto the skin of an animal v mark with a brand; denounce as being, e.g. branded a traitor Management: managers collectively; administration or organization

My presentation

A brand is more than just a company logo, a brand sells emotions and values , combined with innovation and design a brand can have a strong market position. We have to use design to define a solution/strategy to make a brand appealing to the consumer, and innovation to bring new ideas, for the brand to be distinctive in an overcrowded market. We not only sell the product but all the feeling that the product will bring because the human being works with vision, reason, and emotion, the brand must have a personality for the consumer to identify with it. The brand has the power to communicate its values and qualities, with this we need to create brands that have the power to continue to maintain its reputation in the market through years, allying design and innovation we can build a strong brand like this.


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